I’m an industry veteran ECD, EP & CMO who has led numerous high profile accounts as lead creative, brand strategist, and executive producer. Working with senior client management across multiple verticals, I’ve been a go to expert for national and international top tier brands throughout my career.
With a deep understanding of digital trends and emerging platforms and technology, my work has encompassed: pitch campaigns and creative brand overhaul; digital, mobile, UGC social network platform integration; TV spots, events, music licensing, viral videos, content partnerships and merchandising tie-ins.
Client work includes: HP, LucasFilm, St. Jude Foundation, Mitsubishi, The Qatar Foundation, CAA, Puma, Visa Olympics 2012, American Express, Microsoft, IBM, Infiniti, Mastercard, Pepsi, NKLA, Cisco, Hopenhagen, MTV, NCAA, TD Ameritrade, Ford, AOL.
Awards
Webby Award 2019, Best Cause Related Campaign - Winner
Webby Award 2019, Native Advertising - Winner
Webby Award 2019, Brand Strategy - Winner
Webby Award 2019, Best Influencer Endorsements - Winner
One Show 2019, Use of Visuals - Silver Pencil
One Show 2019, Social Channels - Silver Pencil
One Show 2019, Influencer Marketing / Single Channel - Merit Pencil
One Show 2019, Influencer Marketing / Episodic - Merit Pencil
NYFAA 2019, Collaborations & Partnerships: Best Use of Innovation - Finalist
NYFAA 2019, Film: Products & Services - 2nd Place
NYFAA 2019, Collaborations & Partnerships: Best Use - 2nd Place
NYFAA 2019, Digital/Mobile: Mobile Platforms - 3rd Place
NYFAA 2019, Avant-Garde/Innovative - 3rd Place
Clio Awards 2019, Partnerships, Sponsorships & Collaborations - Grande 2019
Clio Awards 2019, Public Relations - Gold
Clio Awards 2019, Social Media - Single Platform - Gold
Clio Awards 2019, Innovation - Silver
Clio Awards 2019, Social Media - Social Post - Silver
Clio Awards 2019, Social Media - Social Video - Silver
Clio Awards 2019, Direct - Digital/Mobile - Bronze
Clio Awards 2019, Social Media - Social Video - Bronze
Clio Awards 2019, Direct - Digital/Mobile - Bronze
Clio Awards 2018, Silver - Branded Content - Silver
Clio Awards 2018, Use of Celebrity, Influencers & Key Opinion Leaders - Silver
Clio Awards 2018, Social Purpose - Bronze
Clio Awards 2018, Content Marketing, Partnerships - Bronze
Clio Awards 2018, Digital Craft Lions - Short List
Clio Awards 2018, Short List - Health & Wellness Lions
Clio Awards 2018, Short List - Media Lions
Clio Awards 2015, Sports – Silver
Webby Award 2010, Activism - Winner
ADDYS New York 2009, Interactive - Gold
ADDYS District II 2009, – Interactive - Gold
Financial Communication Society 2009, Global Campaign - Best-in-Show
Financial Communication Society 2009, 360 Campaign - Gold
TOYOTA \ SEE LIKE MENNA
"THIS INCREDIBLE INSTAGRAM ACCOUNT SHOWS WHAT LIFE IS LIKE AS A VISUALLY IMPAIRED PARALYMPIC SKIER"
THE INSTAGRAM
Imagine skiing down a mountain at 100 km/h. Now imagine skiing down a mountain at 100 km/h, but you can barely see where you're going. Meet Menna, a visually impaired Para alpine skier that only has 3% vision. Every visually impaired skier competes with help from a sighted guide. A Bluetooth headset allows Menna and her guide Jen to communicate on the slope. Communication is everything in visually impaired skiing. The smallest mishap can mean the difference between medaling and wiping out.
“It’s a thrilling, almost heart-stopping experience for the viewer and a unique window into the life of Paralympic athletes.”
To convey Menna’s perception of the world as accurately as possible, a visual impairment filter was created in conjunction with Menna and Jen, with input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants.
THE 360 EXPERIENCE
The See Like Menna experience continues with a 360 video that showcases the difference between the three different Paralympic classifications for visual impairment. The video allows people to experience skiing as a B1, B2, and B3 skier.
Perhaps the most intriguing part of this video, is the run showing the POV of the B1 skier, Marek. B1 skiers have no light perception at all. They rely solely on commands projected from a megaphone strapped to their guide's back.
TOYOTA \ THIN ICE
"TOYOTA'S ASHLEY WAGNER COMMERCIAL IS LIKE A DARK OLYMPIC FAIRY TALE"
This film follows the story of Ashley Wagner, a figure skater who overcame traumatic effects of six concussions to win an Olympic medal in 2014. But when Ashley ended up not making the 2018 Olympic team, we saw an opportunity to create a truly unique Olympic ad. The VFX was finished and the VO recorded, but with the removal of a super that talked about her concussions, the ad took on a whole new meaning.
Five Paralympic athletes came to Prague for Toyota. They represent a broad spectrum of competitors from countries all over the planet. One thing the athletes have in common: using the power of movement to unlock their full potential and achieve the impossible. These are their stories.
#BendTheRules of Surfing with Ian Walsh
Big wave surfer Ian Walsh spends his life chasing monster waves all over the planet. Watch him use the HP Pavilion x360 to tap into global ocean data to hunt down the next huge swell.
Dream Room - St. Jude's Hospital
Allowed hospital bound children to experience, through projection, their dream trips using on-location production teams beaming experiences via satellite
Acura - My Way
The Acura launch of the all-new TLX performance luxury sedan - the biggest marketing campaign in the brand's history. The car is the star of a 360-degree "It's that kind of thrill.” marketing campaign.
Lexus - December to Remember
Annual Christmas campaign where Lexus ushers in the holidays as a joyful time to reconnect with loved ones.
PUMA GLOBAL SOCIAL CAMPAIGN
Puma social marketing campaign for London, New York, Tokyo, Paris, Rome, Rio and the Middle East markets.
Al Shaqab Virtual Tour
A Virtual Tour through the Al Shaqab Facility. Their mission: Becoming global leaders in preserving, improving and promoting the Arabian horse breed and maintaining accessibility to the community while setting the highest standard in breeding, show, equestrian arts and equine welfare
Let’s Redu
A Microsoft/Bing sponsored initiative dedicated to increasing the conversation around improving public schools and education related causes.
HOPENHAGEN
“Hopenhagen” is a campaign that aims to raise awareness of the importance of the UN meeting in Denmark in December 2009 to secure a new global climate change treaty to replace the Kyoto protocol.
Camilla Gabrieli - Step into the campaign world of Camilla Gabrieli - a new brand of hyper feminine luxury shoes handcrafted in Italy with sustainable materials inspired by classic romance and singular glamour
NKLA - Best Friends
The Best Friends coalition brings together shelters, rescue groups, other animal welfare organizations and passionate individuals with the goal of saving the lives of homeless pets in Los Angeles.
AMANDA FOUNDATION
A nonprofit animal charity in the LA area that owns and operates a full-service veterinary practice.
